Team

Priya Purewal

Senior Associate

Priya joined Smash Capital in April 2022 in the Los Angeles investment office. Most recently, Priya worked at March Capital, a growth-stage venture capital fund in Santa Monica focused on B2B SaaS investments. Prior to joining March Capital, Priya received her MBA from Columbia Business School. During her time at Columbia, Priya worked at a seed stage venture capital fund focused on investing in female founded startups, an early-stage venture capital fund that invests in entrepreneurial consumer brands, and an early-stage venture capital fund focused on investing in enterprise businesses.

Before business school, Priya worked at Deloitte Consulting where she specialized in transforming business processes at Fortune 500 organizations. At Deloitte, Priya developed global technology solutions for Financial Services clients but served clients in a variety of industries including TMT (Technology, Media, and Telecommunications), Consumer and Packaged Goods, and Professional Services. Outside of client service, Priya worked on a variety of entrepreneurial initiatives including consulting for grassroots organizations in Central America. Priya received her B.B.A from the University of Texas at Austin.